Internal Digital Marketing Specialist

Job Title: Internal Digital Marketing Executive

Location: Mumbai/Goregaon, India

Industry: Digital Marketing Agency

Experience: 2-4 years

Salary: ₹2-3 LPA

Job Category: Digital Marketing

Job Role:

We are looking for a proactive and skilled Digital Marketing Executive to join our team in Goregaon, Mumbai. The ideal candidate will have experience in managing digital marketing campaigns and a solid understanding of various digital marketing channels. This role involves supporting our digital marketing efforts, optimizing campaigns, and contributing to the growth of our digital presence.

Key Responsibilities:

Campaign Management:

• Assist in the planning, execution, and optimization of digital marketing campaigns across various platforms (e.g., Google Ads, social media, email marketing).
• Monitor campaign performance and make data-driven adjustments to improve results.

Content Creation:

• Create and manage content for digital channels including websites, social media, and email newsletters.
• Develop engaging and relevant content to attract and retain customers.

Social Media Management:

• Manage and grow our social media presence on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Create and schedule posts, engage with followers, and analyze social media metrics.

SEO and SEM:

• Implement SEO best practices to improve website rankings and organic search traffic.
• Assist with SEM campaigns, including keyword research, ad creation, and performance tracking.

Analytics and Reporting:

• Track and analyze digital marketing metrics and KPIs to measure campaign effectiveness.
• Prepare regular reports on campaign performance, website traffic, and social media engagement.

Market Research:

• Conduct research on industry trends, competitor activities, and audience preferences.
• Use insights to inform marketing strategies and identify new opportunities.

Collaboration:

• Work closely with other team members and departments to ensure alignment of digital marketing strategies with overall business objectives.
• Support the team in various marketing initiatives and projects as needed.

Skills and Qualifications:

Educational Background:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience:

• 2-4 years of experience in digital marketing, preferably in an agency setting.

Technical Skills:

• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Basic understanding of SEO, SEM, and content marketing strategies.

Soft Skills:

• Strong communication and writing skills.
• Ability to work independently and as part of a team.
• Analytical mindset with attention to detail.
• Creative thinking and problem-solving abilities.

Benefits:

• Competitive salary package.
• Opportunities for skill development and career growth.
• Supportive and collaborative work environment.
• Health insurance and other employee benefits.

How to Apply:

Interested candidates should submit their resume and cover letter to [email protected] with the subject line “Digital Marketing Executive Application”